Perhaps there are only two categories of people: Visionaries and Executors. Visionaries see a future and garner support, while executors have a limited view of what lies ahead, but can implement a plan.
This simplification and distinction is important, as the world around us is changing. Success in the future will be less about deep knowledge and more about how well you can cross different functional areas. How well are we able to build networks and utilize different areas of expertise toward a single common goal? The visionaries will develop the common goal, and be responsible for bringing executors together.
The common link between both groups of people will be passion. However, passion is hard to come by. While there are many motivated by money, money alone will not stimulate the best results. You have to flirt with the impossible. You have to give people a challenge and opportunity to do something that has never been done before.
What about industry, or industries? A professor of mine said that to strategize is to differentiate. Economic theory suggests that markets will move toward commoditization unless companies continue to innovate and differentiate. I would argue that in most industries the opportunities to differentiate still exist, but they are wrapped in an industry-specific process that constitute the rules by which the firms play by. If everyone plays by the same rules, what results are firms that are very similar, and any differentiation is only at the surface level.
So, there may be an opportunity to change some rules. Or, put differently, follow the same rules, but via a different model. Can we enter an industry and do things completely differently? When companies are profit focused, the path to profits will usually result in what everyone else is doing, as this is likely how profits are maximized. It is also how profits are shared. But what about this...
Can we focus on the user instead of the profits?
If a company starts at the ground floor, and completely changes how an industry does business, focused on the user, then it may not make as much profits as the major incumbents, but it stands to make more than nothing. Additionally, if the user-centric approach is actually better, perhaps it will win customers and flip the old model on its head. Then, maybe, the profits will just come.
It is a challenging proposition. Developing user-centric approaches to existing industries and going against companies with a vested interest in maintaing the status quo is asking for trouble. It would ruffle feathers. It would be disruptive. It would also be exactly the challenge necessary to bring together a group of passionate people to change things for the better.
The industries that require disruption are the ones that are broken. They are so broken yet so rooted in our existing system that little to nothing can be done to change them. Government is unable to make headway, existing businesses will not sacrifice profits for change, and non-profits have a limited voice and limited resources. Only an underdog that attempts to think differently can bring change. It will be a difficult fight, but it is a necessary one. In fixing industries through disruption, we lower costs of living, we ensure money is spent efficiently, and we increase quality of life. We build systems in a way that represent how things should be.
It is a crazy idea, but the world is ready for it. The visionaries and executors are currently aligned to companies paying them for limiting work. The passion has not been leveraged or realized.
The ideas are plentiful, but I have learned that you do not share ideas, you simply show solutions. All ideas are bad until proven otherwise. Sharing ideas are an easy way to become discouraged. If the idea behind Apple's iPhone was shared with us two years prior in 2005, we would have said we did not need a touchscreen phone that played music. It was not necessary. Yet, people love it. People are resistant to change before it occurs, but embrace it once it arrives. That is where an industry disruptor needs to live. It needs to live in the realm of how things should be, and be completely focused on getting us there. As a society, we are very good at taking what should be simple and making it complex. Let's develop something that turns complex into simple.
~JC